|
Return to schedule
Session 5D
What's the ROI? Lessons on Digital vs. Paper vs. Both
Margaret Stutt, CFRE
Friday, September 24
9:30 – 10:30 AM (PT) | 12:30 – 1:30 PM (ET)
Hybrid is our new favorite word, yet how do we choose to use digital vs. paper? Some donor relations professionals believe that paper and handwritten notes are the gold standard. Millennials are excited by the cost-effectiveness and video opportunities with digital. What is the ROI to both, and when is it most advantageous to use paper, digital, or a hybrid model? We'll look at a few case studies from when our experiments have soared and flopped, and lessons learned in the process. Case studies include acknowledgments, annual reports, fellowship and impact reporting, appreciation days, handwritten notes, video cards, and custom coffee table books.
Learning Objectives
- Help attendees weigh cost-benefit ratio for decision making
- Enhance effectiveness for projects
- Determine budget priorities
Keywords: Foundational Elements of Donor Relations, Inspiring Change, Reporting, Strategy, Technology
Track: Industry Trends & Hot Topics
| Who Should Attend? |
| |
 |
|
|
|
|
 |
 |
|
|
| |
Public College/University |
Suitable for any size shop |
Suitable for all levels |
|
| |
| About the Speaker |
|
 Margaret Stutt, CFRE
Associate Director of Stewardship
UC Berkeley Haas School of Business
Margaret has received industry awards including CASE VII Rising Star and ADRP International Impact Reporting, and has presented sessions and webinars on digital impact reporting, impact management and even a rock opera on prospect research. She is co-chair of the ADRP Research Committee, which aims to deliver actionable, data-driven industry insights to membership. Margaret also serves as a board member and development chair for the mental health advocacy nonprofit The Stability Network.
|
|
