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Leveraging Kindergarten Principles to Grow Donor Retention

Becky Endicott and Jon McCoy

Thursday, September 23
9:30 – 10:30 AM (PT) | 12:30 – 1:30 PM (ET)

Many organizations are seeing the erosion of the everyday, grassroots donor - creating more reliance upon a few major gifts or grants each year to keep their nonprofit missions alive. In this session, we’ve curated the best strategies, case studies, and pro tips from people and missions who are successfully reversing the retention status quo - and who happen to be finding crazy amazing results along the way too. The principles we share might sound familiar from your favorite kindergarten class as we behold the power of kindness, sharing, empathy, and more grounded in smart strategies to help you connect to more donor hearts + more funds for your mission. We are sharing a blueprint for elevating inclusivity in donor relationship programs, embracing technology to allow all donors to be cultivated along their own personalized journey, and how to work smarter - not harder - using the best technology and time-saving hacks.

Learning Objectives

• Combat donor decline
• Create rabid fans of your mission
• Use technology to construct personalized donor journeys
• Implement inclusive donor relations programs that fit their organization

Keywords: Campaigns, Diversity & Culture, Donor Experience, Donor Loyalty, Donor Retention, Inspiring Change, Technology

Track: Foundational

Who Should Attend?
	Suitable for all audiences	Suitable for any size shop	Suitable for All levels