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Session 1B
Loyalty: The Foundation of Annual Giving Stewardship
Terence Bodak
Wednesday, September 22 10:15 – 11:15 AM (PT) | 1:15 – 2:15 PM (ET)
Are you building or evaluating your annual giving stewardship efforts? A strong annual giving stewardship program starts with recognizing donor loyalty. Donor retention is increasingly vital to growing a more robust donor base, and retention begins with recognition. The Rutgers University Foundation kickstarted its annual giving stewardship program by reimagining its loyal donor society, which has become the basis of its broad-based stewardship communications. Learn how the Rutgers Loyalty Society has strengthened the annual giving stewardship program by creating a better donor experience and developing collaborative relationships across the foundation and with university partners.
Learning Objectives
Attendees will learn...
- To think about the importance of annual giving stewardship and its role partnering with solicitation/direct marketing efforts and with a donor relations/stewardship program.
- How loyalty language matters when communicating with donors.
- How to evaluate their own data sets to create a loyalty recognition society that benefits their organizations.
Keywords: Annual Fund, Donor Experience, Donor Loyalty
Track: Foundational
Who Should Attend? |
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Public College/University |
Suitable for any size shop |
Those with 0-12 years experience |
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About the Speaker |
Terence Bodak Associate Director, Annual Giving Stewardship Rutgers University Foundation
Terence Bodak is the Associate Director of Annual Giving Stewardship at the Rutgers University Foundation. He was first introduced to fundraising as an undergraduate at Monmouth University (NJ), working as a phonathon associate. After graduating, Monmouth hired Terence to work in the annual giving office, where he spent six years working in various roles focused on direct marketing efforts. He joined the Rutgers University Foundation in 2018 to help lead the effort of building the annual giving stewardship program.
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